Back in the day, machine translation used to be something only the big companies could afford. But with the rise of different engines, MT is becoming increasingly accessible to companies of all shapes and sizes. If you’ve got lots of content you need translating fast, getting an engine to do all the hard work while translators provide post-editing may be just what you’re looking for. So, if you’ve just made the decision to invest in your own MT engine, here are some tips on how to make sure you do it right.
Choose your MT content carefully
We know what it’s like when you get a new piece of technology – you want to use it as much as possible! While of course, you want to get your money’s worth, it’s vital you don’t get carried away and translate everything using machine translation. Marketing texts and the like really need a human touch, so make sure that you’re still using a professional team for this kind of content.
Set KPIs and measure
The reason you’re going out with MT is to save time and resources, right? Which is why it’s vital that you set KPIs and measure everything you do from day one to make sure that your investment is a smart one. Goals can also help to keep you on track.
While you’ve probably put lots of time and effort into choosing the right engine for your company, make sure that you perform tests before you go live. Each engine performs differently with different language pairs, so that’ll make sure that you’ve ironed out all the possible issues first.
Once you’ve performed your tests, make sure you analyze them so that you know what you need to fix before the launch date. This’ll give you plenty of time to perfect your engines and ensure a streamless launch when the time comes.
Once you’ve finished fixing the issues that came up when you started testing, it’s time to launch your MT engine! Before you do this, though, make sure you’ve got workflows set up to encompass your TMS, internal team, LSP, MT, MTPE, and whatever else you need to include.
Analyze again and perfect!
Once you’ve launched, make sure you’re still analyzing everything. This way if there’s anything that comes your way, you can deal with it ASAP. Plus, it’ll help you tweak your workflows to ensure everything’s just the way you need it.
Are you thinking of launching an MT engine? If so, how about getting in touch? We’re more than happy to help!