French social media marketing
With 58% of the French population being on social media in some shape or form, it’s no wonder that companies are looking to take advantage of French social media marketing to grow their business. But how is it done? Are there any little habits the French have that you should be aware of? If you’re curious, read on – we’ll address it all in this week’s blog post.
Right now, the issue of privacy is very big on the French political agenda. The French government has so far as banned the use of the words Facebook and Twitter on TV and radio to try and discourage their use.
With such regulations in force, it’s no surprise that French companies are slow on the uptake when it comes to French social media marketing, reflecting the low adoption rates in the country. Yet – there are plenty of French companies who believe in the power it has to offer, especially when targeting 18-24-year-olds.
Just like in the west of Europe, businesses tend to use LinkedIn and Twitter for their professional needs. However, if you’re looking to target B2C audiences or young people, you’d best use Facebook or Skyrock. On the other hand, many over 55s use Twitter if that’s the demographic you’re looking to target in France, with it being quoted as having had a big impact on the 2012 presidential election.
If you’re looking for specific information on how to compete with local SMEs when you’re dealing with French social media, one huge tip would be to give Viadeo a try. This Paris-based social media platform may not be as well-known as LinkedIn, but it’s well funded and seen very highly amongst professionals in the country. So, if you’re looking to give your company the edge, this may just be the way to go.
If you’re looking to go out with a full social media strategy, France may not be the ideal country to do it in. But with a well-rounded campaign that focuses on other areas of marketing and PR, you can surely succeed by tapping into the potential social media has to offer. What’s more, make sure that all of your posts and ads are in French, which is where we can help. Us French love our language, and it’ll definitely help boost engagement rates if you have good-quality native content.