It was only last week I traveled to #LocWorld39 in Kuala Lumpur, the capital city of Malaysia. It’s a skyline famous the world over, with the renowned Petronas twin towers, among the highest in the world.
With approximately 150 attendees, the Asian edition of LocWorld is a much smaller event than it is in Europe or in America. It’s definitely not a bad thing, though, as it means a cosier and warmer atmosphere, where people feel more comfortable networking than they do with a bigger crowd. Plus, it also means additional quality time with a lot of new faces.
Donna Parrish and the LocWorld team did a terrific job and hosted the perfect event in a great venue set in downtown KL. We got the chance to hear from companies like Alibaba, InterContinental Hotels Group, Adobe, PayPal, Netflix, VMware, Tinder, Pocket Aces, and Cloudflare.
Fredrik Hären’s keynote – a rapidly changing world – took me by surprise. The difference between a fantastic keynote speaker and a fascinating keynote speaker is that their words will be long remembered or… forever. Fredrik obviously belongs to the latter, as his own creative approach on…creativity ended up opening my mind to a new realm of possibilities. It’s like being able to see a new color: wouldn’t it change your way of seeing the world?
Congrats to Youngmin Jeong and Björn Rettig from PayPal — Breaking the Trend: Paying More for Translation — for detailing their localization challenges. They managed to cut their overall localization budget from $10M to $5M by… paying more for translation!
This totally relates to the “Quality” course I gave to my students at the Université de Haute-Alsace: quality starts at the beginning. The more you’re looking for quality, the more time and money you should give to the actual work-doers: the translators. By engaging in such a way with your linguists, not only do they provide a better job, but they feel involved, respected and will always go the extra-mile for you.
Dalibor Frívaldský from Memsource presented the Quality Estimation features that Memsource has to offer. This means how AI can help predict the usability of the output of a translation engine: is an MT-translated segment excellent (can be confirmed as is), very good (needs a quick fix), good enough (can be post-edited) or not enough and then to be discarded and translated from scratch.
Natalya Pavlikova from Xsolla talked about “When Small Jobs Bring Big Pains: Localizing Content Updates in a Stress-free Way” with Smartcat. The cloud technology tremendously helps to address the constant need for immediate localization. So do the connectors: today’s customers expect a connected experience.
Michael Cárdenas presented a case study based on how his company Local Concept makes use of Neural MT to enter a growth zone. He shared on his failures and his eventual success.
I’ll remember “The Rise of Vernacular India” as one of the best sessions. Anuradha Agarwal from Multibhashi Solutions and Pradipta Sarkar from Pocket Aces explained how smartphones have reshaped customer behaviour in India, where about a half a billion users are expected by 2022. LOCO, the first and largest interactive game show platform in India was launched in January 2018 and can already boast over 15M downloads and 2M Unique Monthly Active Users). It sits at the intersection of gaming, social and content, with 66% players aged below 25 years.
Anyone who’s considering entering the ASEAN market would have benefited from the panel discussion with Nicholas Goh (Verztec Consulting), Ade Indarta (Netflix), Michael Rosinski (Astoria Software) and Claire Tsai (Cloudflare). The top 10 English proficient Asean countries for global business are Thailand, Myanmar, Laos, Vietnam, Cambodia, Malaysia, Brunei, Singapore, Philippines, Indonesia. Yet, a high-quality localization will avoid damaging your brand.
The MicroTalks had Afrizal Luthfi (SpeeQual) tell us about the challenges of running an LSP in Malaysia and Indonesia, Andrzej Nedoma (XTRF) explain how his company introduced knowledge sharing among its customers to build understanding and trust, and Peter Reynolds (memoQ) on how voice recognition can bring identical or even additional productivity gains than MT.
On a social note, every attendee loved the networking dinner at Tamarind Springs, a place encircled by unsurpassed natural beauty, and where we could experience a visual and sensory feast that has topped the lists of numerous gastronomes. The after-dinner drinks took us late into the night. The closing reception was the perfect opportunity to say goodbye to old and new friends while sipping a blue martini.
Thank you to everyone I had the chance to meet, you made this event a memorable one for me, both a personal and professional note. If you’d like to keep in touch, please feel free to send us a message.